M.ARTY Hair Design

"If you want to be self-employed, digital is the way to go - digital technology has enabled me to work anywhere at anytime. I just pack up my car and I’m good to go."

Martina Blair


Transcript

DESCRIPTION:

The Australian Government Coat of Arms. White on a navy blue background.

TEXT: Small Business Digital Taskforce. M.ARTY Hairdesign.

A blonde woman wears a green shirt and has sunglasses on the top of her head. She stands in front of the shiny, deep green leaves of a large camellia.

TEXT: Martina Blair. Owner. M.ARTY Hairdesign.

MARTINA BLAIR:

(ACOUSTIC GUITAR PLAYING)

Hi, I'm Martina Blair, and I own and run M.ARTY Hairdesign.

DESCRIPTION:

Martina drives into a red brick unit complex. She stands in front of the camellia in the driveway near a row of white garage doors.

MARTINA:

With 25 years of hairdressing career, 2011, I had my child, I decided it was the time to be self-employed and be more flexible. And, after a while, it grew and grew bigger, to now be able to work five days. I'm offering a home-based service, so I arrive with all my equipment, set up and do people's families, mums, grandmas, anybody's hair at home, in the comfort of their own home.

DESCRIPTION:

Martina parks a gunmetal grey SUV  in front of an open garage. She opens the boot hatch and starts to unpack hairdressing equipment. She carries it up to the entry doors of the red-brick unit block.

MARTINA:

My customers are between 30 and 60 all around the North Shore. I found the biggest challenge was to find reliable resources, someone who can give you the first five to ten points you need to cross to set up your own business. Like where to get an ABN, and how to get your trading name licenced, and I went to an ATO seminar for free bookkeeping. Things like that is such a base and it's important 'cause afterwards you feel safe.

Digital technology helped me to work anywhere anytime. So, I pack up my car, I go to someone's house, unpack and I'm ready to go.

DESCRIPTION:

Inside, Martina uses her smartphone and a card reader to accept payment from a customer. On the table is a ‘Marty Hairdesign’ brochure.

MARTINA:

I've got my invoicing, credit card reader, newsletter sign-up sheet, my client signing in. I've got even receipts to be taken by camera. I've got everything on my iPad and my phone. I can use it anywhere anytime.

After setting up 2011, it was hard to start with clients, so finding North Shore Mums online was very helpful cause there gave me the opportunity to write a review about my work, and, from then on, the leads just came in.

DESCRIPTION:

Martina carries her hairdressing equipment up a flight of stairs. She presses the doorbell of a unit and the door is swung open for her.

MARTINA:

Hello.

WOMAN:

Hello.

MARTINA:

I find, with digital resources, you need to give it a lot of time, to try…trial and error. You need to go in with an open mind, try every product you get offered, and see, after a while, if it works for you, your business and your customers. I would like to organically grow my business, along the line of using digital and word of mouth, but within the school hours. Like, put it down to exact the time of my capability, instead of taking onboard more than I can handle.

I find it important to share the knowledge and go out there and join a network, a group. I go to Connect to Success just to see other businesses asking questions, see what apps and digital platform and services work for them.

DESCRIPTION:

Martina lays down a mat on the carpet before setting up a chair and a portable wash basin. The chair is yellow and has a black cushion on it and her portable basin is bright purple. She connects a hose from the basin to a bottle of water before switching it on and testing the shower head attachment.

MARTINA:

Running a business is a cluster of support. You need to have your family, networking group, maybe a mentor on the sides, your children and your husband as much a part of the business as I am. Even though they don't see customers, they need to be understanding and supportive, motivating, a lot of times, and help along the lines of understanding to make it run smoothly.

I would always recommend people going...going along the line of self-employment if you're capable of motivating yourself. You can't ask someone else to do it for you. If you want to be self-employed, digital is the way to go.

(ACOUSTIC GUITAR PLAYING)

DESCRIPTION:

White text on a magenta background reads: Small Business Digital Taskforce. Join the conversation #smalldigbiz